The Brand Mojo Scale
This scorecard reveals where your business currently stands and what it will take to reach Brand Mojo.
Brand Construction
Low Tier
Your brand lacks clarity, making it hard for customers to understand you.
Brand Momentum
Medium Tier
Your brand is strong in many areas, attracting attention and interest effectively.
Brand Mojo (Goal)
High Tier
Your brand is clear, consistent, and irresistible to the right customers.
How it works
Here’s how you’ll go from quick assessment to clear, actionable insight in minutes.
Take the assessment
Answer 28 focused questions in under 5 minutes to benchmark the strength of your brand and online presence.
Review custom report & PDF
Receive your personalised Brand Mojo score with clear insights on what’s working and what’s holding you back.
Commit with clarity
Move forward with confidence, knowing exactly where to focus to strengthen your brand and drive real growth.
What the brand foundations audit measures
Positioning & Differentiation
Reveal how clearly your brand stands out and attracts the right clients in your market.
Messaging Clarity
See if your message delivers value and builds instant trust—or gets lost in the noise.
Visual Identity System
Assess how your logo, colors, and visuals support your reputation and recognition.
Website Conversion Readiness
Find out if your website is built to engage, persuade, and convert visitors into leads.
Brand Consistency
Check for alignment across every touchpoint so your brand always shows up strong and reliable.
Testimonials
"I have worked with Joe across multiple projects at Skin Cupid, and he is one of the most talented designers I have come across. He translated our vision into a brand that sits at the heart of how customers recognise Skin Cupid, then brought that same thinking into our flagship store. From branding and 2D design to animation and retail, his skillset is rare. He listens, delivers on time, and is genuinely fantastic to work with."
Melody Y.
Founder & CEO at Skin Cupid
"Absolutely blown away, it looks incredible, better than we could of imagine! Can’t wait to start putting this image out, thank you so much!"
Carl Goodwin
One half of 'From Humans to Hydra'
"I’ve worked with Joe for close to ten years, and he’s one of the most naturally talented designers I’ve met. From visual identity and illustration to animation and brand strategy, his skillset is exceptional. He’s reliable, detail-oriented, great with clients, and simply a pleasure to work with."
Marc Cross
Founder & Director of Marc Cross Brands
Joe's worked on loads of projects for me over the years and always delivers. He combines strong creative with proper strategic thinking, which has made a real difference.
Sam Hamilton-Turner
Co-Founder at Soundquake
"I’ve known and worked with Joe for 10 years now, and he’s honestly the best. An all-round incredible designer who’s a pleasure to work with. His communication is excellent, deadlines are always met, and the quality of his work never misses. Highly recommended."
Matt Curtis
Creative Manager
